The third edition of OUTDOOR. AMBIENTE. LIVING. was held as part of INTERGASTRA 2024, the leading trade fair for the hotel and gastronomy business, from 3 to 7 February. On an area of around 2,000 square metres, leading players from the industry presented their high-quality sun shading and weather protection systems on the outdoor area of Messe Stuttgart. From slatted roofs and awnings through to pergolas, sunshades and various accessories, trade visitors were able to admire all these products under the motto «Outdoor enjoyment – 365 days a year» in the upper and lower part of the Messepark. A colourful 150-metre-long umbrella avenue also enticed visitors to stay a while in the outdoor area. The highlight was the Magnum parasol from Bahama GmbH. Covering a surface area of 12 x 12 metres, this parasol was erected in the Messepark. Visitors to the leading trade fair for the hotel and gastronomy business showed great interest in the products of the exhibiting industry leaders in the area of outdoor living. The weather protection systems were thoroughly tested by the trade visitors under real conditions – during sunshine, wind and cold. A total of 88,000 visitors obtained information about the topics of hotels and gastronomy during the five days of INTERGASTRA.
The 20 companies which presented their product portfolio at OUTDOOR. AMBIENTE. LIVING. 2024 included Bahama GmbH, Brand New Projekt GmbH, CARAVITA GmbH, Ciscoventex GmbH, Corradi Srl, Edelmeyer GmbH, ERHARDT Markisenbau GmbH, EURO MARKISEN GmbH, grillzimmer UG, LEINER GmbH, Lucas Lingen GmbH & Co. KG, markilux GmbH & Co. KG, Müsing GmbH & Co. KG, ParaPro Großschirme & Windschutz GmbH, REFLEXA-WERKE Albrecht GmbH, SHADESIGN GmbH, Schirmherrschaft Vertriebs GmbH, S.E. System Electronic GmbH, WAREMA Renkhoff SE and Whirlpool & Living GmbH.
Demand for outdoor solutions still increasing
«A great deal has happened in the industry since the last time OUTDOOR. AMBIENTE. LIVING. was held. The demand for outdoor solutions is still increasing. The extension of the outdoor season is playing a decisive role for nearly every restaurateur and hotelier. Thanks to our special show, we were able to present ideal solutions to the trade visitors directly on the spot and show how these solutions function under real conditions. The response was extremely positive and confirmed our belief: the OUTDOOR. AMBIENTE. LIVING. brand has become established on the market,» enthused Sebastian Schmid, Vice President of Messe Stuttgart.
Markus Tischberger, Manager Exhibitions and Events INTERGASTRA, is also impressed by the concept of the special show: «The demand for outdoor solutions in hotels and restaurants can be clearly felt. This encouraged us to stage OUTDOOR. AMBIENTE. LIVING again during INTERGASTRA 2024. I am pleased that we used the synergies in the company and were able to develop this project so successfully. We will also extend it even further in future.»
Sebastian Schmid added: «In less than two weeks we will also be able to present the products to international visitors at R+T, the world’s leading trade fair for roller shutters, doors/gates and sun shading systems. OUTDOOR. AMBIENTE. LIVING. will also be staged during this important industry meeting point. We will draw some conclusions with all the participants afterwards and further develop the concept for the next editions of the trade fair.»
Interested parties will be able to visit the special show for sun shading and weather protection systems from 19 to 23 February 2024 at R+T, the world’s leading trade fair for roller shutters, doors/gates and sun shading systems.
The next edition of OUTDOOR. AMBIENTE. LIVING. will be held during INTERGASTRA (7 to 11 February 2026).
About OUTDOOR. AMBIENTE. LIVING.
The special show OUTDOOR. AMBIENTE. LIVING. contains everything which makes outdoor gastronomy usable and comfortable in the best possible way in any weather conditions. Started as a pilot project, OUTDOOR. AMBIENTE. LIVING was held for the first time in 2018. After a very successful edition in February 2020, the special show is now entering the next round: from 19 to 23 February 2024 at R+T – world’s leading trade fair for roller shutters, doors/gates and sun shading systems – in line with the motto «Outdoor enjoyment – 365 days a year». The next OUTDOOR. AMBIENTE. LIVING. will take place from 7 to 11 February 2026 during INTERGASTRA, the leading trade fair for the hotel and gastronomy business.
