Great opportunities ahead: promotion programmes at Ambiente 2022

Whether university graduates, young designers or entrepreneurs: they all benefit from special promotion programmes at Ambiente. Within the framework of the Talents Area as well as the BMWi Area, Messe Frankfurt supports appearances at the most important platform for new products and innovations, thus enabling the first and decisive steps into the consumer goods market. 

Talents – apply until October 22, 2021 

Attention, here comes the new generation! What drives them? What do they deal with creatively and what innovative impulses do they generate? Young designers from the fields of Interior Design and Arts & Craft will be showing their products for the Living and Dining areas at the Talents areas. As in the past, there will therefore be two areas in Halls 8.0 (Interior Design) and 4.0 (Arts & Crafts) next year. Participants will not only be offered a free exhibition space in one of the two specially designed areas, but also a top-class platform for networking, direct feedback and important contacts to the industry. All young designers who are not yet established in the industry can apply at Potential applicants can find more information on the conditions of participation here. 

BMWi Area – apply until October 31, 2021 

The German Federal Ministry for Economic Affairs and Energy (BMWi) enables young companies to participate in international trade fairs in Germany at favorable conditions. Of the total costs of an exhibitor’s participation in a trade fair, the costs invoiced by the trade fair organizer for stand rental and stand construction are eligible for funding. Eligible expenses are subsidized up to an amount of 60 percent for the first two participations and 50 percent from the third participation with a total amount of 7,500 Euros per exhibitor and trade fair maximum. Applications are open to young, innovative German companies that have been on the market for less than ten years, employ a maximum of 50 people, generate annual sales of less than ten million Euros and have a trade license. The BMWi area will be located in Hall 11.0. Product focuses of this hall are decorative and classic gifts, souvenirs, traditional crafts, accessories, stationery, beauty gifts and leather goods. Exhibiting companies will have an additional digital presence through Messe Frankfurt’s media package (with catalog entry and exhibitor search) – even beyond the trade fair. 

If you have any further questions about the promotional areas at Ambiente 2022, please do not hesitate to contact the following Messe Frankfurt staff: 


Ms. Emine Disli
Tel.: +49 69 7575-6915


Ms. Dagmar Handwerker
Tel.: +49 69 7575-6829

Ms. Emel Karabacak
Tel.: +49 69 7575-6688

The next Ambiente will take place from 11 to 15 February 2022.