The home is on stage at HOMI, the lifestyle show

Environments and atmospheres that impact well-being; quality and beauty of objects; new materials; sustainability. The next edition of HOMI is getting ready to confirm the vitality of a sector that continues to evolve in response to new values and people’s new lifestyle needs.

No longer a place of passage, but a flexible, welcoming, multifunctional space. The home has changed and so have the objects that express the personality of those who live in it.

What other developments can we expect in the coming months in the home decor sector?  Creativity, sustainability and beauty were the key words of the last edition of HOMI, which is now preparing to launch the new edition in January, acting as a spokesperson for the evolution of lifestyles, an international showcase in terms of research and quality of new products, a trends forecaster and market observatory.

From interior design to home hospitality and promotional products, HOMI is getting ready to present the latest from the leading international brands in terms of furnishing accessories, decorations, tableware, textiles, essences and fragrances that will characterise contemporary living spaces and new living scenarios in the coming months.

The next edition of HOMI, the European trade fair specifically designed to serve the various distribution and purchasing channels for homeware and furnishing accessories, is at fieramilano, from January 27th to 30th, 2022.

Innovation, design and craftsmanship will be the common thread running through the essence of the 2022 edition of the exhibition, which will be characterised by creative experimentation, openness to international influences and contamination, and a vast range of “Made in” trends and innovations to meet market demands.


The fact that the home and the objects inside it are becoming increasingly important is confirmed by numerous studies worldwide. “After the last year, the home has in some ways become the new centre of gravity of our lives” – emphasises Andrea Tozzi, Research Manager at CasaDoxa, BVA Doxa – but it has had to be adapted to accommodate functions and activities that used to take place outside (work, sport, school, etc.). This new central role of the home”, continues Tozzi, “has fuelled a strong desire to renovate interiors and furnishings, to have a more beautiful, more comfortable, multitasking home that is more in line with the changing needs of its inhabitants”

Further evidence of this trend is the increasing importance of the sector for the big fashion brands involved in the development and production of their homeware collections, but also the increase in organic search observed on the main search engines and the dynamics of foreign trade flows, broken down by price/quality range.

The first data to show the shift in consumer preferences towards household products have been collected by the well-known search engine Google Trends, using specific indicators, first and foremost the continuation of interest in certain topics and keywords worldwide.

An ExportPlanning analysis also highlights accelerations in global demand for household goods from major industries that are catching up with business from pre-crisis levels. A closer look at annual data by price level shows that between 2019 and 2020, the Home System has seen an increase in demand for premium priced – and therefore high-end and mid-range – products, allowing companies to refine their offers, and to be able to distinguish short-term changes from those of a permanent nature that will also accompany post-Covid life.

These and many other strategic themes for the sector will be presented at HOMI in its role as an international networking hub for all the sector’s stakeholders. In anticipation of the January event, it is already possible to discover the companies’ projects, innovations and ideas by exploring the HOMICommunity, a digital space active 365 days a year, which allows continuous interaction among all the industry operators.

HOMI – January 27th to 30th, 2022 – fieramilano –