The practice-oriented online platform Conzoom Solutions regularly offers new content that gives retailers valuable impulses, for example, also for targeted customer approaches – whether in the form of expert tips, podcasts or videos. It’s always worth taking a look: in March, the style agency bora.herke.palmisano will follow with video contributions on Ambiente, Christmasworld and Paperworld as well as Creativeworld Trends 22+.
In addition, interested visitors can download the trend information from www.conzoom.solutions from March. This will give them essential insights into the coming colours, materials, designs, and handicraft techniques. These will accompany us in the future in our own four walls, at all festive occasions, in the home office or office and are also quite decisive for window dressing and product range design in the shop. «After the cancellation of our consumer goods trade fairs in January and February 2022 due to the pandemic, we would like to quench the thirst for knowledge at least to some extent on a digital level – knowing full well that there is no substitute for inspiration on site. We are all the more pleased that we were able to win over some top-class speakers from the planned Academy programmes for contributions on Conzoom Solutions. This will shorten the time until our real reunion in Frankfurt in 2023 and until then we will regularly provide valuable tips for business success in these extremely challenging times,» says Julia Uherek, Vice President Consumer Goods Fairs.
Contributions on exciting topics and best practices are planned. For example, Prof. Dr. Gerald Lembke, business coach, book author and keynote speaker, will soon take a look into the future and talk about the demands on product management for younger generations. In addition, Frank Rehme, retail expert gmvteam, will address how visibility is strengthened in the digital space. The future topics of sustainability and new work will also be examined in detail. The podcast with Mimi Sewalski, managing director of Avocadostore, Germany’s largest online shop for green products, is just online. Throughout the year, experts will show new ways in which retailers can manage their business in a more targeted manner and provide answers to questions that are currently of concern to the retail sector.
Messe Frankfurt digital platforms for business success
Messe Frankfurt has been actively helping retailers to help themselves since 2019 with Nextrade, the first order and data management platform for the home and living sector, and Conzoom Solutions, an information platform for the global consumer goods industry. Conzoom Solutions compiles all the industry’s information for retailers in the consumer goods industry. In the six categories of Trends & Implementation, Management & Publications, Marketing & Sales, Point of Sale, Personnel and Trade Fairs & Events, it provides active impulses, know-how and suggestions and supports for concrete implementation on site in the trade and digitally. Currently, the portal also offers retailers additional practical tips and assistance in coping with the extensive effects of the Corona pandemic.
