The international consumer goods fair Ambiente already placed a special focus on Hospitality at previous events. For hoteliers, restaurateurs and all other Hospitality decision-makers, Ambiente is the leading international platform for the front of house business. Before the doors open in Frankfurt am Main from 4 to 7 February 2023, the free «HoReCa» online event about hospitality ensures that you already have your finger on the pulse. On 12 October, five internationally renowned hospitality experts will report on food trends, the future of alternative food, hospitality and customer loyalty.
What are the global trends for table settings, buffets and food design? How is the increasing quest for good nutrition influencing the industry? How are unforgettable experiences created in gastronomy and what role does authenticity play here? These and other topics related to the hotel, restaurant and catering industry alternate with practical expert tips at the online event «HoReCa». With the expertise of the international speakers, the online event provides an exclusive additional offer and added value for the global hospitality industry.
The programme begins at 4 p.m. (CET) with a short welcome by Messe Frankfurt Exhibition GmbH. Immediately afterwards, Hanni Rützler will speak about «Future Food – How mankind will feed itself in the future». In her lecture, the food trend expert from Austria will take the audience into the future and open up a strategic vision of alternative foods such as in-vitro meat and fish, insects and algae. In doing so, she provides answers to future nutrition-related questions and presents upcoming challenges.
At 16:45, the programme continues with US hospitality expert Anna Dolce and her talk «How to turn your guests into regular customers». In her talk, Dolce, who has been in the hospitality industry for 20 years, explains why focusing solely on attracting new customers means businesses are slowly dying. She highlights the difference between attracting and retaining customers and explains how both aspects can work positively. She also explains how regular customers are be won and retained.
“Emotion & Passion 360 Degrees» will be the topic from 5:15 p.m. with speaker Hubert Sterzinger. The German gastronomy and hotel designer and restaurateur has the motto: «start small, think big». He enriches this motto in his lecture with emotion and passion. He also proves his opinion that the employee should always be the focus. Sterzinger also explains how to convince with a strong presentation.
At the end of the online event, a special highlight will follow at 5:45 p.m. In the «Hospitality Trends Talk», Jesper Efferbach, designer, influencer and consultant for the international tableware industry, Jeff&Co Group from Denmark, and Dave Turner, US journalist of TabletopJournal, will address current topics such as the effects of the global shortage of materials and personnel. On the other hand, aspects that are important in the daily hospitality business will be addressed, such as fine dining versus casual dining as well as seasonal adjustments and the various starting points for improving hospitality. The return to the new normal will also be addressed.
The online event is primarily aimed at hospitality entrepreneurs, interior, ceramic, product and tabletop designers, buyers and manufacturers and provides valuable insights and industry-relevant news.
The lectures will be offered in German and English.
Pre-registration is required – once you have registered, you will automatically receive the dial-in link before the free event and can then take part in all the lectures.
Click here for free registration:
ambiente.messefrankfurt.com/horeca-online
From February 2023, Ambiente will be held at the Frankfurt exhibition center at the same time as the leading international consumer goods trade fairs Christmasworld and Creativeworld.
Ambiente/Christmasworld: February 3 to 7, 2023 Creativeworld: February 4 to 7, 2023
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www.linkedin.com/company/ambientefair
Hashtags: #ambiente23 #ambientefair #homeofconsumergoods
Photos: Messe Frankfurt Exhibition GmbH / Marc Jacquemin · Ambiente 2020 HoReCa
