interihotel MAD26 se celebrará del 17 al 19 de noviembre en IFEMA Madrid bajo el concepto Creative Rebellion. Presentará dos prototipos a escala real dentro de su Interiors Living Lab, el laboratorio de innovación impulsado por AMBIT Living Spaces Cluster, donde estudios de diseño y empresas hospitality desarrollan conceptos mediante design thinking.
The Sensory Explorer Concept Room, diseñada por HBA e inspirada por Barceló Hotel Group, propone un refugio para el viajero que busca conectar con el destino. Con el concepto «The Dome: Tierra, luz y memoria», reinterpreta Túnez mediante una gran cúpula, luz cenital cambiante, formas curvas y una paleta de terracota, arena y burdeos, con fibras, roble y piedra. Lo lidera Marta Palazuelo.
The Social Playful Concept Restaurant, diseñado por Livit e inspirado por Lamucca, imagina el restaurante urbano para un usuario social y digital. Bajo el lema «A tu ritmo, con los tuyos», combina zona de pedido y take away, un núcleo social, áreas para estancias largas y cocina abierta. La tecnología reduce fricciones y el rojo da identidad al conjunto. Lo han desarrollado Paula López y Macarena Santos.
Ambos espacios han sido posibles gracias a numerosas marcas expositoras, en un modelo de innovación abierta.
HBA and Livit anticipate new ways of experiencing the hotel and the restaurant in the interihotel MAD26 Concept Rooms
interihotel MAD26 will take place from 17 to 19 November at IFEMA Madrid under the Creative Rebellion concept. It will present two full-scale prototypes within its Interiors Living Lab, the innovation laboratory driven by AMBIT Living Spaces Cluster, where design studios and hospitality companies develop concepts through design thinking.
The Sensory Explorer Concept Room, designed by HBA and inspired by Barceló Hotel Group, offers a retreat for travellers seeking to connect with the destination. Under the concept «The Dome: Earth, light and memory», it reinterprets Tunisia through a large dome, changing overhead light, curved forms and a palette of terracotta, sand and burgundy, with woven fibres, oak and stone. It is led by Marta Palazuelo.
The Social Playful Concept Restaurant, designed by Livit and inspired by Lamucca, imagines the urban restaurant for a social, digital user. Under the motto «At your pace, with your people», it combines an ordering and takeaway area, a social hub, spaces for longer stays and an open kitchen. Technology reduces friction and red gives the whole its identity. It was developed by Paula López and Macarena Santos.
Both spaces have been made possible thanks to numerous exhibiting brands, in an open innovation model.
